ESPForMe has announced its official launch, the new search engine uses a unique predictive algorithm which allows users to surf the web without clicking and offers free advertising.
ESPForMe is powered by a search technology that doesn’t rely on keyword popularity. When a user enters search terms, the system harnesses the multi-dimensional power of the web to predict what they are looking for. Users then drag the Ouija-like digital crystal ball to find related hidden sites that reveal the true motivation and hidden potential of this new type of search engine. Surfing the web by dragging is a completely new way to experience search engines that makes it more akin to a fluid medium like video, than traditional point and click surfing.
ESPForMe works by prediction. The unique algorithm is tuned to discover emergent trends over the Web creating a new kind of artificial intelligence. In theory, this could mean the search engine develops a mind of its own, or that the web becomes ‘ alive’. Early adopters have reported the search engine making searches by itself without any prompting by the user.
Founder Scott Rummler created ESPForMe out of frustration with the monopoly held over the search engine market by Google. ESPForMe offers free ads and paid content, to counteract Google forcing out competition with its advertising driven model.
Leading search engines such as Google are biased by advertising and keyword rankings and are designed to provide results which force users to click on ads instead of finding the information they need. Search advertising has become extremely popular because it offers businesses a means of reaching and persuading potential customers with true purchase intent. First used by Google, keyword targeting is now available on leading social media platforms Facebook and Twitter too.
The legality of Google’s unchallenged monopoly of the search engine market has long been questioned and has led to an official enquiry by the European Commision. According to the Guardian, in 2007, the European Commission began asking questions about Google’s holding of data and in 2010 it started interrogating the legality of Google’s dominance of search. Then in 2014 the EU ruled against Google in the “right to be forgotten” case, finding the internet company has responsibility for the information it indexes and presents.
Google currently currently controls more than 90% of the search engine market in Europe, and experts claim that if the company was a manufacturer, that this level of monopolization would not be permitted.
ESPForMe is based on the idea of digital sustainability: based on the idea that the global economy is at risk due to overreliance on Google’s advertising business model. The current model acts as a bubble, which is at risk of bursting if a trend emerges where companies question the true ROI of Google and Facebook advertising. ESPForMe provides an alternative.
With ESPForMe anyone can click the Free Advertising link to promote any website they choose. The next person that searches a related topic in ESPforMe will see the URL as a related link.
ESPforMe charges a small fee that allows users to add permanent posts within the search results themselves, which has the potential to provide more lasting value than transitory ads.
“The world’s dependency on Google is becoming concerning,” said Scott Rummler, founder and CEO of ESPForMe. “ With ESPForMe, users can not only take advantage of the time-saving predictive search function, but also rest assured that they are not contributing to Google’s world domination of search.”