Top search marketing agency NetElixir has announced that it has cracked the code for consumer behavior and search advert clicks during the holiday season. NetElixir clients have experienced a 38% growth in sales in Q4 2014, which is more than three times the U.S. national average of 12.5%.
The agency is launching customized holiday consultations for retailers to help them benefit from these growth insights. The consultations will include several paid search strategies that have generated profitable results for clients in a number of different retail categories. NetElixir’s new initiative will incorporate five key strategies for a successful marketing campaign during the holidays. The offering will also include a holiday calendar in the form of a downloadable PDF, which projects the year’s top-consumer days in terms of online shopping sales.
Nearly a quarter of all retail sales occur in Q4, and now is the time retailers start planning for the holidays. Interested retailers can sign up on the NetElixir website. Companies that register will receive an audit, access to NetElixir benchmarking data, an individualized opportunity for holiday marketing mapping, and a live consultation with agency experts. As part of the initiative, NetElixir has also launched a three part webinar series running from July to September. The first session, available for download here, focuses on Search Engine Optimization (SEO), and the next two will discuss Product Listing Ads (PLA) and Pay Per Click (PPC).
“We’ve seen real results by looking at and capitalizing on consumer search and shop trends,” said CEO and Founder of NetElixir Udayan Bose. “NetElixir’s ongoing research on 32 large and mid-tier retail, since 2008, has allowed us to gain deep insights into the evolution of holiday customer behavior – this has helped us drive exceptional results for our clients. We want to be able to help others in the industry leverage our methods and insights, and achieve the same kind of results.”
The NetElixir team began measuring U.S. sales growth in August 2008. Research was based on NetElixir clients and comprised of 32 medium to large retailers. NetElixir has documented marketing strategies that have generated higher profits for retailers in the Q4 holiday period, and has been able to establish daily search behavior including conversion rates, search impressions, Cost Per Click (CPC) fluctuates and Average Order Value (AOV).
Thanks to these efforts, NetElixir has consistently and flawlessly predicted the sales growth projections year after year. Moreover, retailers have been able to fine tune their ad messaging as well as identify the keywords where their ad listing appears, in a data-driven manner – to a point where the companies even know the exact time consumers are buying certain products. This has allowed retail stores to decide on when to boost and when to decrease their online paid search, depending on the times shoppers are buying.
“It’s very satisfying to see how our focus on primary consumer behavior research has paid off for our clients. We’re now looking to the future; we see NetElixir providing deeper and more meaningful analysis – and giving our clients a further boost with their marketing efforts,” added Bose.