Miramix announced its official launch

Miramix is a nutrition marketplace that adds a futuristic approach to the traditional retail storefront.

Individuals can buy dietary supplements, herbs, spices and natural remedies from their favorite brands or choose from hundreds of ingredients to build their own custom-tailored mixes from scratch.

Miramix uses patent-pending, micro-dosing technology to manufacture each individual’s customized order. The company sources all of its whole foods from domestic U.S. farmers and distributors. The foods are then dried, ground and encapsulated with distilled water in precise mg amounts for each individual order. Unlike leading competitors such as GNC or Vitamin Shoppe, Miramix allows for the customization of all products it sells, at no extra charge, based on variables such as age, gender, and allergies.

Over half of U.S. adults take supplements and nutritional products and this number is on the rise. According to Euromonitor International, the U.S. has the biggest market in the world for dietary and health supplements (VMS), which includes herbal and traditional supplements, fish oils, fatty acids, mineral supplements, proteins and probiotics. After producing around $32 billion in revenue for just nutritional supplements alone in 2012, this sector is projected to double to $60 billion by 2021 according to the Nutritional Business Journal. Similar trends can be seen in nutritional and health foods stores around the U.S, which are predicted to grow steadily until 2018.

Health-foods, vitamins and supplements have thoroughly entered the mainstream and people use them for a wide range of reasons, from strengthening bones to keeping their hair strong and shiny. While the majority of the supplements are readily available, individually buying long lists of fruits, nuts, pills, powders and packets is both time consuming and expensive. Before, users had to stick to a regimented timetable to maximize the results from the numerous products they were taking.

Miramix is changing all that. Rather than sticking to a careful mix of a specialized health-food diet, and various VMS products, Miramix offers all of the health benefits from a huge range of components, all at once. The company uses industrial micro-dosing technology to individually create mixes in various packaging types containing all of the users’ needs in one dosage: the “Miracle Mix”.

“We wanted to give the industry a facelift, create a marketplace where users could get no frills information about ingredients and product mixes that they consumed” said Duane Dennis, Founder and CEO of Miramix. “rather than seeing just a label on a bottle, Miramix will tell a story about each ingredient down to the harvest date and location it was made.”

With Miramix’s micro-dosing technology and goal of creating a competitive marketplace of brands, the opportunities are endless. Professional dieticians and medical professionals can hand-design mixes for their patients, reducing their daily pill count and making life easier for elderly people and their caretakers. Providing your pregnant partner with all the herbs, vitamins and oils she needs, preserving your grandmother’s secret pie recipe, or designing the perfect gym mix to match your body and aims couldn’t be easier

While offering clients products from leading VMS brands, Miramix prides itself on offering high quality products sourced from local farmers in the U.S. The company aims to increase its inventory over time so that customers will be able to get any edible material in their mix if they want.

Clients have the option of buying products separately, hand-crafting their own “miracle mixes” individually, or signing up to a monthly subscription option which offers them a 10% discount on all products, higher levels of product adaptability, free auto-shipping for repeat orders and a no-strings-attached cancellation policy.

Miramix has launched an IndieGogo campaign which the company hit its $10,000 goal in the first day to expand partnerships with domestic farmers and bring more production capacity online. The company aims to deliver on all pre-orders  by the upcoming holiday season.