Linkin Park and Christina Perri team up with bop.fm

Artists from across the musical spectrum have teamed up with a y-Combinator start-up to make their music easily embeddable into websites.

bop.fm is a music aggregator that compiles offerings from all the major music services, allowing users to stream, watch or buy any song online, regardless of their country, device, or music service. bop.fm automatically searches music services like Spotify, Rdio, SoundCloud, YouTube, Deezer, Beats Music, iTunes, Amazon and Google Play, taking user-service arrangements into account to generate a single stream and single purchase link guaranteed to work.

“We decided to use Bop.fm because not only is it a great social media tool for fans to engage around content, it gives the artist a deeper understanding of their audience’s listening profile, especially as it relates to streaming audio services. In a very short time we have already received actionable intelligence,” says Kavi Halemane, EVP & Head Of Digital at The Collective, which manages Linkin Park.

“We decided to market Christina Perri’s new “Human” remix EP using Bop.fm because Christina has such a large international audience that consumes music on several different platforms. By sharing Bop links on our Facebook and Twitter pages, fans were able to seamlessly and immediately hear the songs via their preferred service. In this digital age, insight and analytics allow us to gain a deeper understanding of our audience and Bop was kind enough to share a rather detailed report that tracked each of our posts,” says Ryan Chisholm, Christina Perri’s manager.

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