Joybird promises to provide greater convenience than traditional bespoke manufacturers in the furniture business, without sacrificing craftsmanship.
The startup has gained ground by targeting millennials, who are driving a movement towards “co-creation” and customization. “Millennials want to have the freedom to design their life at any time they want, without having to take their eyes away from their digital devices,” said Joybird Co-founder Alex Del Toro. “They take pride in the beauty and comfort of their spaces, have very specific tastes, and like transparency. This is exactly what we offer: the freedom to create.”
Baptized the furniture creator of the future, Joybird, has launched a new wholesale division. Catering to the company’s trade and wholesale members to provide quick furniture shipping of Joybird’s customized furniture to clients in the U.S.
Whereas the ordering of furniture can traditionally take very long and be very expensive, furniture wholesalers can make this process more efficient and effective by partnering with Joybird. Unlike its rivals, Joybird can deliver six of its most popular collections (in no fewer than eight different fabrics) to wholesale and trade customers within two to three weeks.
Trade customers can also rest easily in the knowledge that Joybird’s designs are well-received in the marketplace, with more customers making multiple purchases in single visits to Joybird’s website. Over the last six months, the average spend has increased by 35% to more than $2,100 per order.
With thousands of wood stain, fabric, and leather choices – including kid and pet-friendly options – the Joybird wholesale division fills a void in digital furniture making by allowing conservative customers to touch and feel the furniture – via showrooms – before they order.
“There is no reason a customer should ever be unhappy with their furniture purchases,” added Joybird Co-founder Josh Stellin. “That is why we are launching this new division, which is based on customer feedback and market demand – we feel that now is the appropriate time to open our product line to expand into wholesale trade and design trade.”
Other Joybird perks include private label, branding and marketing support, and the ability to drive traffic through brand recognition, as well as a tiered discount system.