For about 30 minutes early Thursday morning, reportedly a little before 4 a.m. Eastern, any of Facebook’s 1.2 billion users who tried to check their accounts were greeted with the following message: “Sorry, something went wrong. We’re working on getting this fixed as soon as we can.”
It was the longest outage the social media site has ever suffered.
Shortly thereafter, the site was back up and running.
“Earlier this morning, we experienced an issue that prevented people from posting to Facebook for a brief period of time,” a Facebook spokesperson told CNET. “We resolved the issue quickly, and we are now back to 100 per cent. We’re sorry for any inconvenience this may have caused.”
But the damage was already done.
In response to the outage, users took to other outlets – notably Twitter – to vent their frustration. But mainly people chose a more lighthearted avenue by mocking a culture that seemingly cannot be awake for a matter of minutes without connecting to Facebook.