Collect “Turfs” with new fitness app

Turfly, a mobile app recently launched by the digital health startup Actigram, seeks to incentivize healthy living by letting users capture real-life “turfs,” and gain points in the course of their daily routine.

Turfly divides user’s surroundings into a regular grid, counting their movements and allowing users to quantify their daily activity.

“Turfly takes concepts from behavioral economics and gamification theory and applies them to daily activity,” says CEO and Co-Founder Nicolas Saint-Arnaud, “The idea is to look at daily life and try to add a new, social, territorial dimension to regular activities, in a way that engages people, eventually leading to better habits.”

Having previously released Heartgram, an easy-to-use calculator that predicts your risk of cardiovascular disease, Actigram Labs looked toward health and fitness as an area of for potential innovation.

“You’re seeing a lot of energy being devoted right now to health innovation, especially in mobile,” says CTO and Co-Founder Vik Paruchuri. “Some of these projects are going in a more heavy medical direction, but we wanted to come up with a fun way to incentivize healthy living and add a new dynamic to engage people in exercise and fitness.”