The Foresight Nottingham Fund has announced a $750,000 investment into UK-based AppInstitute to bring mobile Apps to small businesses everywhere through their SaaS platform.
Dubbed the ‘Wordpress’ for mobile Apps, AppInstitute aims to be at the forefront of the mobile App platform industry.
AppInst Ltd. (AppInstitute) is a Software as a Service (SaaS) provider based in Nottingham, UK and founded in 2011 by Ian Naylor and Becky Hall. The company offers a solution stack to enable its SMB customers to create and manage affordable Smartphone Apps (iOS and Android), with no tech skills or coding.
AppInstitute is a beneficiary of the Foresight Group’s $60 million Nottingham fund to invest in local businesses.
With its central operations based out of Nottingham’s Creative Quarter, AppInstitute qualified for the fund thanks to a strong management team, sustainable competitive advantage, and operations in attractive markets around the globe.
AppInstitute’s cloud-based service aims to reshape the App market by providing a SaaS (Software as a Service) platform that allows businesses and individuals with little to no prior technical knowledge to create their own mobile App for iPhone and Android devices.
With over 60% of online purchases in the UK being made on a mobile device, making it over a $10 Billion industry, the demand for obtainable and affordable mobile App solutions is sure to continue rising.
Consumers prefer mobile Apps over mobile websites, using Apps up to four times more than phone internet browsers, according to SmartInsights.
“We believe every business should be able to harness the benefits a mobile App will bring to their business in order to compete against their larger counterparts. The fact that Nottingham has this dedicated regional fund with a mandate to support businesses like ours in the area is a testament to the vision and commitment that Foresight has shown to the region,” says AppInstitute CEO Ian Naylor.